Joint Venture

A high-value based Model which involves mutual strategic investments for pursuing common goals and sharing business benefits.

As Joint Venture (JV) with a company that has complementary capabilities and resources, we offer the advantages of matching competencies to form strategic alliances. Under this model, both MARS and its client(s) may be open to share investments in working capital, technological investments, human resources, risks and rewards.

The key features of this model include:

  • Provides the client's, the opportunity to obtain new capacity and expertise to service large markets/clients
  • Allows clients to enter into related businesses or new geographic markets or obtain new technological knowledge
  • Shorter lead time in setting up operations in India due to complementary strengths
  • Requires local management to absorb country risks and statutory compliance

This requires creation of a new legal entity with shared control and MARS providing Local Management support.