Mobile phones available today are much more capable of normal voice calls. In today's world mobile phones are not only used just for communication but to express themselves their attitudes, feelings and interests.
Customers continuously want more from their phone. They use their cellular phones to play games, read news headlines, surf the Internet, keep a tab on astrology, and listen to music, make others listen to their music, or check their bank balance.
Thus, there exists a vast world beyond voice that needs to be explored and tapped and the entire cellular industry is heading towards it to provide innovative options to their customers. Spoilt by choice, the mobile phone subscribers are beginning to choose their operators on the basis of the value added services they offer. The increased importance of VAS has also made content developers burn the midnight oil to come up with better and newer concepts and services.
Service Providers providing VAS services are increasing day by day and the VAS services marketing is booming especially in the developing nations particularly in the ASIA PACIFIC region prominent among them is countries like INDIA and china.
MARS Voice platform provides different services to enterprise customers of mobile operators. These services include:
Mobile Computing Services
MARS offers most prominent VAS services for its clients. Few of them are as listed below: